Trying to just eye on the price is effortless when you are purchasing for your trade show display. Usually, the exhibit designer or builder with the least costs always gets the benefit if we are to judge by the price.
Yet, price is not the same as its worth. You will realize in the end that investing a little more money, will get you more value when you purchase according to its worth.
Ok then, let us look into the other 10 things besides price that seasoned exhibit purchasers are well aware of.
Yet, price is not the same as its worth. You will realize in the end that investing a little more money, will get you more value when you purchase according to its worth.
Ok then, let us look into the other 10 things besides price that seasoned exhibit purchasers are well aware of.
Display:
Next is we take in mind that the exhibit house you plan to shop for your display should have these following criteria.
Purchasing a trade show exhibit display is a tough decision to make for a trade show exhibitor. You entitle yourself to a display that will illustrate your company at its major industry shows, you are buying a tool that helps your business break its boundary, and you are picking an exhibit house who will either bring you success or completely the opposite.
So when you are buying your first or next trade show exhibit display, do mind its worth rather than of how much it costs. You might simply find out that its not the price that matters, but rather its value.
- Quality (# 1). Always be mindful in purchasing disposable display in the internet for it may not last long. A display that looks incredible at your first trade show with its better fit and completion, plus looks greater with long-lasting parts and brilliant design, that's surely one high-end quality display.
- Total Cost of Ownership (# 2). See further than just the initial purchasing cost. All throughout the lifespan of the display, you will pay - and likely save - much more on exhibit drayage, Installation and Dismantle (I&D) Labor, shipping, refurbishing and storage. About three to five years should be the lifespan of your exhibit display. You will be amazed on how much a well designed modular exhibit display can save you. A great exhibit house will know when to suggest you their exhibit rental to fit and maximize your budget.
- Flexibility (# 3). When your first exhibit is inflexible, it will give you thoughts of buying a new exhibit display on your next trade show. Being able to easily revise your exhibit booth size, alter your graphics display to suit your developing marketing taglines, and change your exhibit shape are few things to mind when we consider the flexibility of the exhibit.
- Functionality (# 4). A trade show booth is a work space and not just for advertising or signage, that's how you should treat your exhibit booth. When you consider a design, see to it that it includes product demo spaces, monitor mounts, meeting areas, lead slots, storage, wire management and so on.
Next is we take in mind that the exhibit house you plan to shop for your display should have these following criteria.
- Customer Service (# 5). Because of your tight schedule, clients like you will need a non-passive exhibit house that calls you back promptly. Their responsiveness will extend you more time to prepare. The best exhibit vendor will indeed help you long-term, because they share your goals and reach them with pure dedication. A service-oriented trade show exhibit house will even accompany you even if its in a different state to guarantee your favorable outcome, and has its own staff in all places to aid you away from home.
- Result Generating Marketing Layout (# 6). Creating a good looking exhibit is easily achievable but you will need more than just it. An exhibit house that converts sales leads, speeds up your trade show ROI, and aide you to create your own brand is exactly what you are looking for in an exhibit vendor. They know how to turn your marketing goals into an innovative exhibit display that is appealing and also guides your booth staff. In other words, they help you attain your potentials at trade shows.
- Expertise in Trade Show Marketing (# 7). Trade shows are complicated than they are at first, but is not rocket science. Look for a vendor who are open to share their experiences and know how on what trade show marketing strategies do make an impact. Luckily, they may help you and give you tips till the end of your show.
- Industry Knowledge (# 8). A trade show exhibit solutions provider should offer more than just building exhibits displays, but also has proven track record of successful shows from their exhibitors that are in line with your industry.
- Wide Range of Displays (# 9). You spend less time once you find the right exhibit house, a vendor that is a one-stop shop to cater all your exhibit display needs - portable, custom, modular displays, inline or island of all sizes and more. With just one phone call, you'll get everything you need.
- Online Asset Management (#10). Due to time constraint, communicating with each and every single exhibit asset of yours will almost be impossible that is why creative exhibit houses will equip you with an online application to manage your assets 24/7, 7 days a week. And, with this application, you will no longer need to contact your assets one by one through phone tag or voicemail, thus making it less stressful for you.
Purchasing a trade show exhibit display is a tough decision to make for a trade show exhibitor. You entitle yourself to a display that will illustrate your company at its major industry shows, you are buying a tool that helps your business break its boundary, and you are picking an exhibit house who will either bring you success or completely the opposite.
So when you are buying your first or next trade show exhibit display, do mind its worth rather than of how much it costs. You might simply find out that its not the price that matters, but rather its value.