Whether you are a small or large business, trade shows can play a vital role in your overall success. These are events wherein industries will face other industry players, possible supply chain customers, and probably even end consumers. An outstanding exhibit display in such trade shows will give your industry a breakthrough to your brand and prominence. Because you are not alone in your line of industry, trade show marketing is one vital key in the process. It is advisable to plan ahead of time, scheduling your trade show appearance months before the trade show dates. Take some time to read through our tips:
Find Out What you want to Achieve from the Trade Show
Firstly, you need to find out and define your objectives from the trade show marketing strategy. Given the several types of possibilities and opportunities offered by one single trade show, you may want to find out what you want exactly and focus your work on it. Below are just some feasible goals:
Determine oneself to achieve those goals after you put in place your trade show objectives and metrics. Your CTA is important in your method in instances where you want to reach your trade show goals. It should be unified all throughout your marketing plan - landing page, banners, goals, trade show booths, and metrics.
Call-to-action can be a one sentence or phrase to an images or a short description or caption that catches the attention of the visitors to take a significant action. Subscribe to your newletters, register an account membership, download your catalog, or join a webinar are just few examples of CTA. Determine which CTA to use because it can either help or do the opposite for your trade show marketing campaign.
For the trade show, create a new landing page
Try merging a dedicated landing page linked relevantly to everything about your trade show marketing plan in order to make a more astounding trade show display. The new landing page you made may include free downloadable/readable case studies or ebooks placed closely to the message you want to the visitors to know about your trade show appearance. Through this, your overall trade show presence will be more intensified and also makes a buzz even before you showcase your exhibit display.
Another advantage of a dedicated landing page is you can also filter your visitors and be able to identify among them are interested in your trade show exhibit display. With it, you gather more information about them such as their names, emails, mobile number, or business/work phone numbers making it easy for you to interact with them after the end of the trade show. Your sales representatives can determine and follow up with the leads if you add questions relevant to the show on your landing page.
Make a one of a kind hook
In a trade show, alot of industries will be competing to attract the hundreds of attendees/visitors. You will be in one huge place, with many other companies sharing the space and other trade show marketing materials making your extra resources limited. You need to create a unique hook to make your industry and exhibit booth stand up above everyone else.
Firstly, you need to find out and define your objectives from the trade show marketing strategy. Given the several types of possibilities and opportunities offered by one single trade show, you may want to find out what you want exactly and focus your work on it. Below are just some feasible goals:
- To gain leads and make more sales
- To boost traffic, both direct and organic
- To increase your online presence and increasing your social media network
- To obtain more blog or email subscribers
- After setting your objectives, evaluate and use the required metrics to track your success.
- Find out the call-to-action (CTA) of your marketing strategy
Determine oneself to achieve those goals after you put in place your trade show objectives and metrics. Your CTA is important in your method in instances where you want to reach your trade show goals. It should be unified all throughout your marketing plan - landing page, banners, goals, trade show booths, and metrics.
Call-to-action can be a one sentence or phrase to an images or a short description or caption that catches the attention of the visitors to take a significant action. Subscribe to your newletters, register an account membership, download your catalog, or join a webinar are just few examples of CTA. Determine which CTA to use because it can either help or do the opposite for your trade show marketing campaign.
For the trade show, create a new landing page
Try merging a dedicated landing page linked relevantly to everything about your trade show marketing plan in order to make a more astounding trade show display. The new landing page you made may include free downloadable/readable case studies or ebooks placed closely to the message you want to the visitors to know about your trade show appearance. Through this, your overall trade show presence will be more intensified and also makes a buzz even before you showcase your exhibit display.
Another advantage of a dedicated landing page is you can also filter your visitors and be able to identify among them are interested in your trade show exhibit display. With it, you gather more information about them such as their names, emails, mobile number, or business/work phone numbers making it easy for you to interact with them after the end of the trade show. Your sales representatives can determine and follow up with the leads if you add questions relevant to the show on your landing page.
Make a one of a kind hook
In a trade show, alot of industries will be competing to attract the hundreds of attendees/visitors. You will be in one huge place, with many other companies sharing the space and other trade show marketing materials making your extra resources limited. You need to create a unique hook to make your industry and exhibit booth stand up above everyone else.